Today the City Changer campaign is launched in Rio with the aim of promoting sustainable urban development and creating awareness among citizens for a better urban future. In Rio, the focus of the campaign is urban mobility and the slogan is “Evolua com mobilidade”.
The launch is done in Rio+20, the UN Sustainable Development Conference, within the framework of The Urban Summit, and will count with the presence of the Under-Secretary-General of the United Nations and Executive Director of UN-Habitat, Dr. Joan Clos, the Transportation Councilor of Rio de Janeiro, Mr. Alexandre Sansão, and the President of Fetranspor, Mr. José Carlos Reis Lavouras.
The campaign in Rio de Janeiro is a co-organized initiative by UN-Habitat and the City of Rio, with the support of ITDP, Studio X, Trasporte Ativo and media sponsors.
The action will include a bike tour on June 24 with the participation of the architect Argus Caruso, author of “Paths – Bicycle Around the World”, who rode for more than 35,000 kilometers through 28 countries, between 2001 and 2005! The goal is to mobilize residents and visitors to the city to ride through the streets and raise awareness about bicycle use in urban environments.